Communications/Editorial, Marketing, Public Relations
4 Year Degree
The Director of Communications will engage broadly with the entire SFI staff across multiple program areas to create compelling and strategic communications content and advance the mission of SFI. This position will work closely with the other communications team members including the Director of Marketing and Design, a Writer/Researcher, and a Social Media/Advertising Coordinator.
ESSENTIAL JOB FUNCTIONS:
Provide strategic vision and direction to the creation of timely, compelling content that furthers SFI’s image as a sustainability leader dedicated to the future of our forests. Contribute to the development and execution of a planned outreach/branding campaign and develop opportunities to position the SFI Program. Work with the Director of Marketing and Design, the Writer/Editor, and subject matter experts on staff to develop content.
Oversee the creation, review, and distribution of communications, including press releases, monthly newsletters, blogs, and other items. Responsibilities will include coordinating the communications team’s execution of tasks, such as gathering quotes and approvals and distributing communications to key audiences.
Develop and manage a clear and smooth process for developing and distributing communications materials.
Interface with Director of Partnerships in Canada on communications content related to grants and other partnerships in Canada, annual conference, and progress report.
Manage Public Communications Calendar and coordinate staff involvement in content and timing of communications materials.
Implement communications related to the SFI Conservation and Community Partnerships Grant Program, engaging with grant recipients to execute communications related to project milestones and ensure visibility of grant successes. Guide the Social Media/Advertising Coordinator in dissemination efforts and the Director of Marketing and Design and the Writer/Editor in content development.
Manage sponsored and earned media accounts and deliverables, including articles, op-eds, infographics, and videos with support from and execution by the Social Media/Advertising Coordinator and the Director of Marketing and Design.
Manage media requests and serve as a compelling external representative for SFI with media, business and non-profit leaders, and others. Work with the Social Media/Advertising Coordinator to leverage content in social media.
Oversee the SFI blog with support from the Writer/Researcher who coordinates third-party voices and materials.
Track and analyze media results and consumer/customer perceptions of SFI.
Provide support for social media, website, and other communications channels, as warranted.
Provide annual support to the SFI Annual Conference, which in 2017 will be in Ottawa, Sep 27-29. The communications team is closely involved in this work along with logistical support and direction from the Manager of Community Outreach.
Provide content input for the annual SFI Progress Report with the communications team and the Manager of the Office of Label Use and Licensing. The Progress Report is one of the most high-profile communications pieces SFI produces. The bulk of the work takes place each spring, with a summertime launch target.
The Director of Communications will have a record of success, have a demonstrated ability to manage a large volume of communications content, and be skilled at communicating with diverse audiences — including corporations, nonprofit partners, government officials, academics and the public.
The ideal candidate will bring:
A positive attitude and high energy—a person who sees opportunities rather than problems, enjoys working cooperatively in a team environment, and prioritizes the mission over individual agendas
Active curiosity and engagement in ongoing learning—having and seeking depth of content knowledge and understanding
Outstanding interpersonal skills, emotional intelligence—a good listener and relationship builder
Superior written and verbal communications skills
Ability to manage multiple complex projects in a fast-paced environment, handling tasks with diplomacy, tenacity, patience and a drive for results
Proven ability to manage projects and people and ability to execute tactical activities such as news releases, press conferences, media appearances, briefings, and related events
Experience with a variety of a traditional and social media and communications
Proficient in Microsoft Office applications (Word, Excel, PowerPoint)
Ability to travel up to 35%
University degree in natural resources, sustainability, communications, journalism, or related field
Minimum of five years working in communications or marketing field
Familiarity with forest sustainability issues in the U.S. or Canada is required, direct experience with forest certification or in the forest sector is an asset
HOW TO APPLY
To apply for this position, email a resume and cover letter to the attention of Nadine Block, COO and SVP Public Affairs, at firstname.lastname@example.org. Subject line should say “Application: Director, Communications.” Applications will be accepted until the position is filled.
Additional Salary Information: Salary dependent upon experience.
The Sustainable Forestry Initiative® (SFI) stands for future forests. SFI® is an independent, non-profit organization dedicated to promoting forest sustainability and supporting the links between sustainable forests and communities through grant programs, carefully targeted research, direct leadership of critical initiatives, and partnerships that effectively contribute to multiple conservation ob...jectives. Forests certified to the SFI Forest Management Standard cover more than 280 million acres across the U.S. and Canada. Millions more acres benefit from the SFI Fiber Sourcing Standard. SFI’s Forest Management, Fiber Sourcing and Chain of Custody Standards work to ensure the health and future of forests. Through application of these certification standards, SFI’s on-product labels help consumers make responsible purchasing decisions.
SFI’s impact and programs have experienced tremendous growth in the last few years, and SFI is increasingly seen as a key thought leader on sustainability. SFI is looking to further strengthen its position in the marketplace and create long-term value for SFI’s broad community through our conservation and community focused work.