SUMMARY: The incumbent plans and implements all aspects of MBA’s Associate Membership program. Incumbent implements sales strategies and marketing communications for membership recruitment efforts, manages new member onboarding efforts, leads administration and tracking efforts for Associate Member benefits, and assists with dues collection and other membership retention efforts as part of membership team. PRIMARY RESPONSIBILITIES: 1. Administers implementation of Associate Member specific benefits, including working cross-organizationally to ensure all documented benefits are being provided in an accurate and timely manner (i.e. magazine ads, NewsLink listings, conference signs, etc.). Tracks all benefit management activities and provides regular reports to Associate Vice President. 2. Executes sales strategies to grow Associate Membership, including identifying prospects, coordinating direct mail outreach efforts, development of promotional materials, meetings and calls with prospects and sales pipeline tracking. 3. Serves as account manager for Premier and Select level Associate Members by regularly and effectively communicating level specific benefits and encouraging participation. 4. Plans and coordinates bi-annual Associate Member Council meetings. 5. Implements new member onboarding efforts and engagement strategies for Associate Members. Identifies gaps in engagement and outreach and works with AVP of Membership to expand and enhance initiatives in these areas. 6. Promotes and maintains accurate collection of member and customer data. 7. Publish content to corporate web pages for Associate Member program. Works with internal IT team to ensure accuracy and provides recommendations for site improvements. 8. Where appropriate, travels to MBA events to meet with potential or existing members and provide on-site management of new membership acquisition activities. 9. Serves as key member of the membership team and assists as needed with other membership related activities, including distribution of renewal materials, conference preparation, staffing of joint email boxes and calls to #800, special projects, etc. 10. Actively cross-promotes MBA opportunities (i.e. sponsorships, advertising and exhibits) to current and prospective Associate Members and works with MBA conference, sponsorship and advertising staff on these efforts. 11. Develops an ongoing understanding of the real estate finance environment and the role of the trade association in serving the mortgage industry as it relates to these functions. SECONDARY RESPONSIBILITIES: This position description should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this job. Incumbents are required to perform other functions, as assigned.
SPECIFICATIONS: Undergraduate degree in business, marketing or related field required combined with at least 5 years of membership, marketing or communications experience. Hands-on experience with Microsoft Office (Word, Excel, Outlook) required. Web publishing and experience in iMIS preferred. Must possess excellent communication skills, both verbal and written, as well as interpersonal skills. Attention to detail required. Must also be self-directed but highly team-oriented and capable of working with senior level executives. Some travel required. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
The Mortgage Bankers Association (MBA) is the national association representing the real estate finance industry, an industry that employs more than 280,000 people in virtually every community in the country. Headquartered in Washington, D.C., the association works to ensure the continued strength of the nation's residential and commercial real estate markets; to expand home ownership and extend a...ccess to affordable housing to all Americans. MBA promotes fair and ethical lending practices and fosters professional excellence among real estate finance employees through a wide range of educational programs and a variety of publications and conferences. Its membership of over 2,200 companies includes all elements of real estate finance: mortgage companies, mortgage brokers, commercial banks, thrifts, Wall Street conduits, life insurance companies and others in the mortgage lending field. For additional information, visit MBA's website: www.mba.org.