Description: Manages and executes corporate sales for RSNA. Develops, implements, and executes sales strategies for technical exhibits, sponsorship and advertising sales. Responsible for prospecting, selling, investigating additional growth opportunities and nurturing client relationships with RSNA corporate contacts.
Sells technical exhibit, sponsorship and advertising packages to key prospects and accounts, selling across RSNA annual meeting, regional courses and other opportunities. Focus on account management, client retention and year-on-year growth from each account.
Manages sales cycle for prospects and lapsed exhibitors/advertisers: identifying potential customers and new/emerging markets, preparing proposals, following-up, and ensuring retention in future years.
Institutes a consultative sales approach. Identifies opportunities with new companies, understanding and identifying business objectives.
Actively prospects and consistently closes sales, including but not limited to qualifying leads; identification of target companies and influencers/decision makers; developing company profiles; cold calling; nurturing relationships; and researching complementary business markets to add to the prospect database.
Provides a high level of account management and customer service to all clients to strengthen the client relationship.
Collaborates regularly with internal colleagues and outside vendors to coordinate corporate efforts and ensure that all opportunities and questions are addressed and that clients receive the best possible level of service regardless of the contact point.
Develops prospect database. Researches and monitors industry news and trends to identify new customers, key decision makers, corporate changes, and other factors that may impact RSNA.
Prepares activity and forecast reports for tracking sales progress against goals and documents status of pending proposals and detailed notes from client conversation into database.
Assists with development of marketing materials.
Monitors the exhibit/sponsorship/advertising activities of all competitive meetings or media in the imaging field to identify prospects and new opportunities.
Delivers applications to Technical Exhibits department for booth space assignment, logistical and operational coordination.
Attends industry trade shows to increase exposure of RSNA and to generate sales leads.
Serves on the Corporate Coordination Committee.
Bachelor's degree required
3 or more years of experience managing corporate sales or exhibit sales, preferably for a medical tradeshow
Successful track record of direct sales efforts in technical exhibits, sponsorship or advertising
Successful track record of meeting sales targets
Knowledge of Salesforce and managing prospect database
History of prospecting and developing strong client relationships over the phone and via e-mail.
Demonstrated ability to identify and develop new opportunities for revenue growth and develop sales plans
Customer-centric approach to corporate relations
Demonstrated ability to prioritize, manage and develop sales proposals
Excellent written and oral communication and presentation skills
Ability to work well in a team environment with staff, industry personnel, and volunteer leadership
Previous international sales experience is a plus
Travel to various meetings or client visits required, 10%
About Radiological Society of North America (RSNA)
The Radiological Society of North America (RSNA) is an international society of radiologists, medical physicists and other medical professionals with more than 54,000 members across the globe. RSNA hosts the largest medical meeting in the world, drawing 58,000 attendees annually to McCormick Place in Chicago, and publishes two top peer-reviewed journals: Radiology, the highest-impact scientific jo...urnal in the field, and RadioGraphics, the only journal dedicated to continuing education in radiology.
Through its educational resources, RSNA provides hundreds of thousands of continuing education credits toward physicians' maintenance of certification more than 1,000,000 CME certificates have been awarded since 2000. The Society also develops and offers informatics-based software solutions in support of a universal electronic health record, sponsors research to advance quantitative imaging biomarkers, and conducts outreach to enhance education in developing nations. Through its Research & Education (R&E) Foundation, RSNA provides millions of dollars in funding to young investigators, helping to build the future of the profession.