Communications/Editorial, Information Technology and Web, Other
4 Year Degree
The Digital Campaign Manager is responsible for the daily management and production of assigned email campaigns and e-newsletters. He or she has a thorough understanding of email campaign best practices, development, and production techniques. The ideal candidate is highly collaborative, exhibits a high attention to detail, and is able to effectively manage multiple priorities and deadlines simultaneously.
Create, approve, and send assigned email campaigns and e-newsletters based on existing templates and guidelines.
Act as the final approver for assigned e-mail campaigns and e-newsletters—making sure messages and campaigns are appropriate and within ASHA guidelines.
Collaborate on the management and ongoing use of the ASHA e-mail communications calendar as a scheduling and tracking tool for the organization and look for ways to improve its effectiveness.
Implement and monitor assigned automated e-mail campaigns to enhance overall productivity.
Pull reports from multiple sources to analyze the effectiveness of ASHA e-mail campaigns and e-newsletters help staff make use of tracking data and testing.
Work with the Digital Art Director to edit existing templates as needed for new business needs.
Perform list pulls from ASHA's data warehouse or coordinate with Decision Support Services team to do the same.
Support efforts to maintain deliverability, e-mail list hygiene (e.g., managing preferences, bounces, and bad addresses), and e-newsletter subscription management.
Support the use of emerging digital channels (e.g., paid search, paid social, and text messaging) for promotion of ASHA’s products, services, and content.
Keep up-to-date on the latest technologies and practices in e-mail marketing.
Knowledge Typically Acquired Through
Relevant professional experience in e-mail marketing and digital communications
Continuing education or coursework in e-mail marketing and digital communications
Scope and Depth of Technical Skills/Knowledge
1–3 years in the field of digital marketing and communications
Demonstrated expertise in e-mail development and design using HTML tools and CSS
Knowledge of foundational statistical concepts
Experience using e-mail marketing software for e-mail list management, A/B testing, dynamic messaging, and tracking
Proficiency using Microsoft Excel for compiling and analyzing data, as well as list comparison
Experience with Windows operating system, Microsoft Office applications
Scope and Depth of Non-Technical Skills/Knowledge
Ability to work independently and anticipate next steps
Strong organizational skills
Detail-oriented, ability to multi-task, ability to work under pressure
About American Speech-Language-Hearing Association
The American Speech-Language-Hearing Association is the professional, scientific, and credentialing association for 191,500 members and affiliates who are speech-language pathologists, audiologists, and speech, language, and hearing scientists in the United States and internationally.