National Retail Federation’s dedicated staff of more than 100 makes an impact in the lives of retailers, retail employees and consumers every day; our collaborative culture reflects the passion and innovation of the industry we support. A career at NRF offers the opportunity to learn, travel and enhance your professional skills.
NRF is seeking a Manager, Marketing to manage event marketing communications for NRF and related-divisions and non-event related in-house marketing initiatives. The candidate will ensure marketing communications initiatives align with NRF strategic objectives.
The successful candidate will possess intellectual curiosity, embrace open collaboration, and take an energetic approach to fulfilling our mission.
Manages event marketing communications; including developing marketing plans; ensuring proper communication; determining key messaging and themes; overseeing the development and production of assets
Develops targeted marketing plans for each event and project, including goals, strategies, programs and tactics, achievement metrics, and budget
Works with marketing team to develop yearly marketing plans for event calendar
Develops creative strategy for marketing tactics, including direct mail, email, social, advertising, blog, web, and trades
Supports Marketing Directors in the execution of tactics for NRF’s flagship events
Manages external agencies designers, printers, mail houses – to produce brochures, postcards, emails, print ads, and Web elements aligned with creative strategy
Leverages internal assets such as NRF’s blogs, SmartBriefs and STORES Magazine and works in tandem with the PR Department to utilize social media vehicles
Initiates, builds and maximizes marketing partnerships with media, and other third parties to reach new and relevant audiences
Segments, tests and reports on marketing data to better align initiatives
Analyzes, reports and utilizes metrics to evaluate and analyze strategies
Directs asset development; reviews and approves event/program brand deployment
Works closely with internal strategists, as well as external marketing agencies to accomplish marketing goals
Performs other duties as assigned
A degree in marketing, communications, advertising, or digital publishing
A minimum of five years’ experience in marketing or marketing communications; digital marketing strategy; marketing analytics; web content and copywriting
Proven ability to craft creative marketing vision at the strategic level and execute at the operational level
Ability to work in a fast-paced, accelerated timeframe, multidiscipline environment, independently as well as within a team
Must be able to manage multiple time sensitive priorities and quickly adapt to change in priorities
Conversant in current e-commerce and Internet business issues, omnichannel retailing and digital marketing
Proficient in Microsoft Office (Excel, Word, PowerPoint)
Experience with website content management systems, and email distribution tools
Excellent oral/written communications skills
Strong problem-solving, organizational and analytical skills
Some travel required
To apply, send your resume and one-page letter summarizing your interest, qualifications and salary expectations. Please reference the Manager, Marketing position in your cover letter. Email your application to email@example.com, Attention: VP, Human Resources, NRF, 1101 New York Ave., NW, Suite 1200, Washington, DC 20005.
National Retail Federation offers a comprehensive benefits package that includes a focus on work/life satisfaction and balance. NRF seeks to continue to grow a diverse, highly committed, skilled, and collaborative staff.
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributin...g $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.