Senior Marketing Manager (Events)

ASIS International, a professional membership organization located in Alexandria, VA with 35,000 global members has an opening for Senior Marketing Manager. This position is responsible for developing and executing strategic marketing activities related to leading ASIS events.  Primary responsibility for the development and implementation of marketing plan, budget, and related marketing collateral.

The Senior Marketing Manager for Events will focus on promoting activities related to Global Security Exchange (GSX), CSO Summit, and SecurityXchange.  This position will design strategies to promote and raise awareness of each event to increase attendee registrations. They will also design strategies to promote the benefits of exhibiting and value of sponsorship to industry vendors. Achieve defined budget/attendance goals. Recommend/optimize changes to strategy as needed.

This position will also research and analyze conference data, competitive intelligence, and monitor industry information to identify trends/opportunities. Direct development of all related direct mail pieces, advertising, email communications, video, and web design. Advise on social media content. Develop promotional copy and web content. Generate ideas and manage programs that increase attendee/exhibitor promotion and engagement.