Communications/Editorial, Health, Public Relations
Do you have a nose for news and a record of success pitching reporters about healthcare topics?
McCabe Message Partners—an award-winning, DC-based public relations agency specializing in health and the issues that affect it—seeks an experienced, hands-on media relations expert to join its team. We work with supportive clients on meaningful issues in a fast-paced, fun, and challenging environment. Our clients include many of the nation’s leading healthcare foundations, medical societies, trade associations, academic institutions, and others. They communicate with a variety of audiences, including consumers, policymakers, care providers, opinion leaders, and others.
Comprised of 28 team members, some of whom excelled in the healthcare practices of the nation’s largest PR firms, the agency combines the expertise and client roster of a national firm with the heart and soul of a boutique business. We seek creative, organized candidates with at least five years of communications experience, strong writing and presentation skills, and knowledge of health, healthcare, and public policy. Prior successful experience as a reporter, press secretary, or working in a similar capacity – ideally at a PR firm – is required.
Typical projects include … developing media strategies to publicize clients’ policy proposals or advocacy issues; writing and editing effective news releases and opinion-editorials; helping to plan and execute press events; securing informal briefings between clients and reporters; developing and maintaining robust media lists; tracking results; and nurturing ongoing, professional relationships with print, broadcast and digital media covering health and healthcare. The successful candidate will lead effective pitches to secure (i) news stories that feature research or analyses developed by clients, and (ii) feature stories that explore emerging approaches to health improvement.
Most importantly, the successful candidate will have the ability to digest complex information and translate it into media coverage. She/he will be results driven and manage multiple projects simultaneously; participate in client calls to provide counsel; inform the content and design of media products; conduct research to inform our work; create and track metrics to demonstrate performance and improvement; and advise agency leadership on the latest trends driving success in media relations.
McCabe Message Partners knows that just like when a stone meets water, effective healthcare communications expand influence to reach and affect many audiences. Through years of working together, our team members have developed a reputation for excellence in healthcare communications. Our niche PR firm helps clients working on health, healthcare and related issues that affect wellness—like education, food and the environment—craft and spread their message. For clients big and small, we develop and implement strategic communications campaigns that make a splash because the messages are expertly developed; product dissemination is highly targeted; and evaluation is continuous, so that we can gauge and improve results. This approach is rooted in the five pillars of our firm—deep knowledge, impeccable client service, informed messaging, a spirit of fun and creative practicality.