(Telecommuting available during COVID-19 pandemic)
The National Council of Teachers of Mathematics (NCTM) is the world’s largest organization dedicated to improving mathematics education for all students. NCTM is the public voice of math education, providing vision, leadership, and professional development to teachers.
NCTM is seeking a Marketing and Member Communications Manager, who will report to the Director of Membership and Marketing, and contribute to the development of overarching marketing and communication strategies. The person in this role is responsible for implementing and tracking progress on all marketing and communication strategies. Additionally, the incumbent will ensure coordinated, compelling, and consistent visibility for a wide range of messages, programs, and organizational priorities. Success in this position will require collaborating with departments across the organization to meet marketing and communication needs.
Strategy and Messaging
Create and implement diverse and growing marketing and communication strategies.
Develop tactics utilizing fresh content and technologies to inform, engage, retain, and grow membership; and serve programs.
Serve as the liaison to other departments to fully understand their needs. Build and execute multi-channel messaging to meet those needs, help integrate efforts to ensure effective communications, and enhance the NCTM brand.
Develop tracking reports and dashboards to monitor effectiveness of strategies and campaigns to allow for optimizations based off data.
Identify audiences, overarching themes, appropriate communication channels, and media.
Create a segmentation strategy and messaging to convey the value of NCTM’s primary marketing focus areas including membership, conferences, events, publications, and professional development including print and digital campaigns.
Develop and oversee A/B testing for all marketing campaigns.
Execute all email marketing campaigns, assuring segmentation and reporting are within specifications.
Develop and execute paid and organic social media outreach efforts consistent with overall communications strategy, continuing to grow the reach of NCTM’s substantial social media presence through social media technology.
Manage NCTM’s presence at other organizations’ conferences, including prioritizing events and managing trade show budget.
Administration and Other
Develop, monitor, and report on annual department goals and budgets, and conduct regular budget forecasts.
Direct and guide preparation of department-related activity reports.
Stay abreast of industry best practices and make recommendations based on research.
Other duties as assigned.
SOME TRAVEL REQUIRED
SKILLS AND ABILITIES
Demonstrated capacity to develop and organize creative marketing and communication strategies including direct mail, email, website, and social media.
Knowledge of best practices in marketing and communications.
Experience utilizing an email tool, (RealMagnet preferred).
Working knowledge of social media platforms including Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
Strong writing skills with the ability to create clear messaging with correct grammar and style.
Proven experience in utilizing strategies and tools to manage marketing, communications, and publications in both print and digital.
Exceptional time and project management skills.
Interpersonal, teamwork, and customer service skills.
Experience developing project timelines and attaining targets.
Ability to manage expectations.
Excellent communication and presentation skills.
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree in Marketing, Communications, or related degree is required.
8 or more years’ experience in association marketing and communications.
Basic math skills required, advanced mathematical education knowledge a plus. Statistical experience for analytics a plus.
Familiarity with membership associations required.
NCTM is conveniently located in Reston, VA, near Metro’s Wiehle-Reston East Metro Station on the Silver Line. NCTM offers an outstanding benefits package, including 100% immediate vesting in a mandatory, generous retirement plan; comprehensive health/dental insurance; tuition assistance; free parking; and much more.
To be considered for this opportunity, please send a cover letter, resume, and salary requirements to firstname.lastname@example.org, ATTN: MMCM-AE Salary requirements must be submitted to be considered. Please mention where you saw this ad. No phone calls please. NCTM is an Equal Opportunity Employer. NCTM participates in the E-Verify Employment Verification Program.
About National Council of Teachers of Mathematics
NCTM is conveniently located in Reston, VA, near Metro’s Wiehle-Reston East Metro Station on the Silver Line. NCTM offers an outstanding benefits package, including 100% immediate vesting in a mandatory, generous retirement plan, comprehensive health/dental insurance, tuition assistance, free parking, and much more.
To be considered for this opportunity, send cover letter, resume, and salary requirements to email@example.com. Salary requirements must be submitted to be considered.
Please mention where you saw this ad. No phone calls please. NCTM is an Equal Opportunity Employer. NCTM participates in the E-Verify Employment Verification Program.