Advanced Energy Economy (AEE) includes local and national advanced energy companies working to make our energy system more secure, clean, and affordable. Advanced energy encompasses a broad range of products and services that constitute the best available technologies for meeting energy needs today and tomorrow. Among these are energy efficiency, demand response, solar, wind, hydro, electric vehicles, biofuels and smart grid technologies. Prior to the COVID-19 pandemic and resulting economic impact, the industry employed more than 3.6 million workers in the U.S. and is among one of the fastest growing sectors of the nation’s economy.
AEE’s mission is to raise awareness among policymakers and the general public about the opportunity offered by all forms of advanced energy for cost savings, electric system reliability and resiliency, and economic growth in the United States.
Position Description
Advanced Energy Economy (AEE) is seeking a marketing professional to support AEE’s marketing strategy. This position will execute AEE’s marketing plan, manage its several social media platforms and channels, promote and manage webinars, and assist with promotional components of AEE’s products and services, including but not limited to events, membership, and PowerSuite sales (software platform to track energy policy). The Marketing Associate will work in direct collaboration with the corporate sales team and in close coordination with the communications team.
Responsibilities
Execute marketing strategy to promote participation and engagement for events, PowerSuite, membership, webinars and other products and services.
Conduct AEE’s day-to-day marketing activities
Maintain effective internal communications to ensure that all teammates are kept
informed of marketing objectives and activities
Monitor and protect brand and corporate identity
Contribute to developing marketing strategy in line with AEE and affiliated brands
Utilize SEO to attract targeted contacts and drive conversion
Manage social media presence on Twitter, LinkedIn and Facebook
Coordinate marketing campaigns with our Corporate Sales, Fundraising, Events and
Communications activities
Prepare digital and occasional print marketing campaigns
Manage content on all AEE and affiliated websites and leverage various channels (social
media, websites, etc.) for campaigns
Plan and execute promotional/advertising campaigns
Manage Inbound Marketing tools (HubSpot)
Manage and promote monthly webinar series
Monitor and report on effectiveness of marketing messages and campaigns
Work closely with internal/external design teams and assisting with new product/service
launches
Actively maintain logos of current members and update website as necessary
Monitor current trends in social media, advertising and other digital marketing avenues to implement best practices and maintain organizational best practices.
Qualifications
Bachelor’s degree in undergraduate business or marketing preferred
Minimum two years related B2B marketing experience with demonstrated impact
Exceptional organizational skills and attention to detail and quality
Ability to prioritize multiple activities and competing deadlines
Desire to expand expertise
Ability to demonstrate initiative, to be a self-starter, and to work in a fast-paced, high-
energy, and creative team environment
Excellent interpersonal skills, willing to provide excellent internal and external customer
service and ability to work productively with remote teams
Experience using marketing automation tools (HubSpot familiarity preferred)
Experience with css, html, Adobe product suite, Twitter and LinkedIn
required (Facebook a plus)
Application Instructions
Job type: Full-time.
Location: Washington, DC preferred
Salary: Commensurate with experience
Start Date: On or about July 1, 2020
Please submit a cover letter expressing why this position and organization interest you and a description of related marketing work and your impact, as well as a current resume.
Advanced Energy Economy is an equal opportunity employer and does not discriminate in hiring or employment on the basis of race, color, religion, national origin, citizenship status, age, disability, sex, veteran status or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances. We are committed to diversity in the workplace and promote a drug-free environment.
NOTES:
Telecommuting is allowed.
About Advanced Energy Economy (AEE)
ADVANCED ENERGY ECONOMY (AEE) is a national association of business leaders who are making the global energy system more secure, clean, and affordable. Advanced energy encompasses a broad range of products and services that constitute the best available technologies for meeting energy needs today and tomorrow.
Among these are energy efficiency, demand response, energy storage, natural gas electric generation, solar, wind, hydro, nuclear, electric vehicles, biofuels and smart grid. It's all the innovations that make the energy we use more secure, clean, and affordable.
