| General Summary The Manager, Digital Programs and Products position requires a true multitasking and multidisciplinary manager with a very strong blend of product management, technical, and interpersonal skills that will be charged with managing ISPE’s digital programs and proprieties. This new position will be responsible for managing and executing ISPE’s digital programs, which are part of a growing revenue-generating business line. This position will primarily oversee the ISPE Best Practices Webinar program and our newest digital offering, ISPE Expert Xchanges. Responsibilities cover end-to-end program management, including content and calendar planning as well as full logistical delivery. As a business line manager, this position will be charged with continuous growth and improvement, to include increased outreach and participation (e.g., improved lead conversion strategies), monetization of content for on-demand purchases, and identifying areas to improve and enhance the program design to meet market need. In addition, this position will be responsible for establishing and managing an external team of subject matter experts who will be used to assist in recommending speakers, providing content, reviewing proposals, etc. In addition to the digital programs, this position will be involved with other revenue generating products related to the overall ISPE digital strategy and experience. These products include, but are not limited to, the recently launched mobile app, website properties (ISPE.org and ISPEFoundation.org), and digital marketing campaigns. The Manager, Digital Programs and Products will have the opportunity to work cross-functionally across the Society in assisting with the day-to-day operations of these products to develop, manage and grow these products while improving the value of digital touchpoints with members and stakeholders and further expanding the Society’s thought leadership role in the pharmaceutical engineering space. Principal Duties and Responsibilities
- Plan, manage, coordinate, and execute the ISPE Best Practices Webinar program and ISPE Expert Xchanges
- Work with speakers to develop key content and learning objectives for digital programs to be used in marketing efforts
- Conduct, gather and analyze market research to identify new opportunities to expand our digital programs and properties
- Manage the reporting and establish benchmark criteria to measure the effectiveness of the digital programs and implement improvements as required
- Manage the day-to-day operations of the ISPE mobile app to assist in driving revenue through sponsorships, membership, etc.
- Evaluate on an on-going basis the current digital programs to identify areas to expand or improve
- Oversee and manage content review operations for ISPE.org and ISPEFoundation.org, as well as additional digital properties as the Society grows
- Initiate new content and coordinate ongoing content management of the website with relevant staff and members, serving as a strategic partner
- In partnership with Marcom, create, maintain, and execute a content publishing schedule across all digital programs and properties being managed
- Support strategies to expand member engagement through continued growth and improvement of content and interactive features
- Provide expertise to guide improved digital content presentation, optimizing user experience, and use of graphics and multimedia content alongside traditional text-based content
- Use analytics to manage, measure, and optimize digital properties and programs to ensure they’re effective and provide an exceptional user experience for both association members and outside audiences
- In partnership with the Manager, Marketing, assist with developing, executing, and managing the digital marketing strategy using digital channels such as Google, LinkedIn, PPC, paid social, remarketing, external and internal advertising
- In partnership with the Manager, Marketing Communications, assist with managing social media presence, including LinkedIn, YouTube, Facebook, and Twitter
- Additional responsibilities as assigned by the Sr. Director, Digital Experience
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